Privacy Policy
2 min read • 362 wordsHow FIR Risk Advisory collects, uses, and protects information submitted through firrisk.ai, including contact form data, Google Analytics, and cookies.
Privacy Policy
How we handle your information.
Last updated: October 10, 2026
Information We Collect
When you use our website or contact us, we may collect:
- Contact information — Name, email, company, and phone number submitted through our contact form
- Usage data — Standard web analytics (pages viewed, approximate location, device and browser type, referring pages) via Google Analytics 4
- Cookies — Google Analytics sets first-party cookies (
_ga,_ga_*) to count visits and distinguish returning visitors. The site also stores your light/dark theme preference in your browser. We don’t use advertising cookies.
How We Use Your Information
- Respond to inquiries — We use contact form submissions to reply to your questions and discuss potential engagements
- Improve our site — Aggregate analytics help us understand which content is useful
- Deliver intelligence — If you subscribe to FIR Risk Tuesday via LinkedIn, LinkedIn manages that subscription separately under their privacy policy
What We Don’t Do
- We never sell your personal information
- We never share your contact details with third parties for marketing
- We don’t use advertising, remarketing, or ad networks
- Our AI platform never trains on client data
FIR Risk Platform
If you use the FIR Risk Platform, your data is governed by a separate data processing agreement. Our split-brain architecture ensures your private data stays in your environment — it is never sent to our cloud or used for model training.
Third-Party Services
- Resend — Processes contact form submissions ( Resend Privacy Policy)
- Google Analytics — Website usage analytics ( Google Privacy Policy). You can opt out with the Google Analytics Opt-out Browser Add-on.
- Cloudflare — Hosts this website, provides security services, and runs Turnstile, the bot check on our contact form ( Cloudflare Privacy Policy)
- LinkedIn — Manages newsletter subscriptions ( LinkedIn Privacy Policy)
Processing in the United States
We are headquartered in the United States and your personal information will be processed and stored in the United States.
Your Rights
You can request access to, correction of, or deletion of any personal information we hold about you.
Contact
For privacy questions, contact us at [email protected].
FIR Risk Advisory Bruce Bird, Founder Berthoud, Colorado